![]() They can send updates about new products or services, promotions, and other important information directly to the customer’s mobile device. Moreover, businesses can use this platform to connect with their customers more personally. This allows customers to get all the information they need about the business in one place. With WhatsApp Business, companies can easily create a business profile with important information such as a business description, email address, website, and business hours. And this is where WhatsApp Business comes in handy. ![]() In today’s competitive world, it’s essential for businesses to reach out to their customers quickly and efficiently. WhatsApp Business app is an elegant messaging tool for small businesses. This article will explain how to start using WhatsApp Business and its features for business messaging. Launched in 2018, WhatsApp Business has become a popular tool for small and large businesses. WhatsApp Business is a social media platform designed especially for business owners to connect with their customers. Many users have tried Twitter rivals such as Mastodon and BlueSky since Mr Musk’s takeover.Today, social media has become a prominent medium for businesses to connect with their customers. Instagram has been developing a more conventional Twitter alternative, with live posts and replies featuring in a feed. Rival apps such as Telegram have long had a similar channels feature, which is especially popular in Eastern Europe and India to follow government accounts and famous figures. WhatsApp’s chief executive Will Cathcart has already warned that the app could be shut down in Britain if incoming online safety laws mean regulators asking it to break encryption. The channels will appear similar to a conventional chat, but without the ability to message back, and will feature in a new section of the app. WhatsApp also suggested that it could charge people to promote channels, which could bring in revenue for the free app. Users will be able to search for channels in a central directory. However, it insisted that private messages would remain the app’s priority. The app has largely focused on individual conversations and group chats but the channels feature will bring it closer to other social media apps. The new feature could see WhatsApp face new pressure if accounts with large followings post illegal or inflammatory content. However, unlike the app’s messaging service, posts will not be protected by end-to-end encryption. ![]() Users will not need an account’s phone number to sign up, and messages will disappear after 30 days. It will launch first in Colombia and Singapore before expanding to other countries. The World Health Organisation and football clubs Manchester City and Barcelona are among those that have signed up to use the feature. WhatsApp has 2bn users, around 10 times the number that Twitter reported before it was acquired by Mr Musk. Several high-profile figures such as Elton John and Whoopi Goldberg have left Twitter in the wake of Elon Musk’s $44bn (£35bn) takeover of the social network. The feature will be seen as an alternative to Twitter, which has long been used by public figures to post real-time updates to legions of fans or by organisations to broadcast crucial updates. The one-way feed will allow channel owners to post text, photos, videos and polls to followers. The Meta-owned app has announced a feature called Channels that will let users subscribe to updates from celebrities, organisations and regular users. ![]() WhatsApp is challenging Twitter by allowing users to broadcast messages to large numbers of followers, in a departure from its private messaging roots.
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